have fun and at the same time, make a statement

Frolic Hearts: where fun and fashion intertwine ♥

make the simplest outfit stand out.

Frolic Hearts: where fun and fashion intertwine ♥

Mix playfulness with sophistication

Frolic Hearts: where fun and fashion intertwine ♥

Catch people's attention with these fun outfits

Frolic Hearts: where fun and fashion intertwine ♥

Be cute. Be fun. Be trendy.

Frolic Hearts: where fun and fashion intertwine ♥

Saturday, June 1, 2013

So i tried editing...

and the keyword is: tried

I felt guilty that the boyfriend has been doing all the blog work - the editing, layouting, designing, etc- so I thought, "Hey, if he can self study it, I could, too."

And so maybe I forgot the tiny detail that he spent more than 30 min (which was the time I allotted) just to understand and execute html successfully. I was quite excited to try and design this blog AND I meant well, so what could go wrong, right?
Go out of your comfort zone and be daring with this fun outfit
Guess what? After innocently editing an html in the pages part (I just added /frolichearts to the fb page), I viewed the blog and.. the WHOLE menu bar was missing! So I did what any self-respecting noob in her right mind would do: I panicked. Panicked, told my boyfriend, and wished he won't be that mad. *fingers crossed* I mean, it took him hours just to get it right and it took me, what around 10 minutes, to ruin the page. I knew I was good, but I never knew I was that good.

He laughed at me. Told me I should fix it (and I did!) and asked if I had back up. Argh. I never even thought of making back up because I avoided the html editing part. So here's a shout out to all you guys trying your hands in html editing. Make a back up - even when you think you don't really need it.

Honestly, this is why I prefer the finance, logistics, and sales strategy part of business: it's my comfort zone. Well, kudos to me for trying, though this fiasco made me appreciate my awesome boyfriend's creativity more. Or not. I feel challenged.

How about you? When was the last time you stepped out of your comfort zone? :)

Me :)

Friday, May 31, 2013

A Few Samples

Here's a few things from our first collection!

Skater skirts could go from casual to sexy, as long as you know your tops.

This is one of my favorite photos showing a sleeveless Black dress with Heart patterns. 

Back-to-School Preparations!

I know the title seemed vague for all those who're taking their finals right now, but I assure you here in the Philippines, the school year is just about to start. And what better way to start a new school year than with a new look?
Of course, being Frolic Hearts, we had grabbed the opportunity to attract more people to our store and as a result, we have a BACK-TO-SCHOOL PROMO for you guys!

These kind of promos are necessary if you want to survive in an industry such as this. First of all, being a new entry, nobody really knows you except those people you call friends (I honestly think they are the business life starters). These people will help you build business credibility BUT  you just can't depend on them if you want your business to grow. You need buyers outside of your networks. You need friends of friends and even friends of friends of friends! Another reason why you should create promos such as this is because it's a great way for the public to see the personality of the store. What kind of promos you engage in really reflects what kind of image you want the store to project. And lastly, lower prices and a probability to win something appeals to all these consumers. I mean honestly, who does not want to win a competition or promo?

So there you have it: Promos appeal to buyers, showcase personality, and attract a larger web of potential customers. But of course, you have to be clear in what you want the participants to do and even clearer in letting them know what is in it for them, because it really all boils down to the question: What would I get if I join?
Here's a glimpse of hoe effective promos are in building audience. Two days after releasing the promo, our likes increased by around 25% and our audience reach expanded by around 35-38%. See!

How about you? What kind of promos do you enjoy participating in? Or have you ever heard/joined a particularly quirky promo?

On a happy side note, WE HAD OUR FIRST SALE TODAY! well, yesterday if you're time conscious. But still. Haha. I am so excited! This pair of shorts was our first sale. Hoping for more sales in the future!

lots of love,


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